Every empire begins somewhere.
For me, it started with a forgotten piece of land—a stretch of nothing. There was no traffic, no prime location, and no competition.
The fools thought that meant no value.
They were too busy clawing at each other over prime real estate—fighting for flashy downtown blocks like beggars scrambling for scraps. I watched them, amused. A Don doesn’t chase what’s obvious.
He sees what others don’t.
So, I took a different approach while they battled for overpriced parcels. I walked the outskirts. I studied the forgotten lands. I waited for the moment when everyone else’s greed clouded their judgment.
And then, when the time was right, I moved.
That insignificant piece of land? It was mine. And once it was mine, it was no longer worthless.
A Move They Never Saw Coming
They laughed at first. They always do.
“Why buy land out there?”
“It’s a waste of time.”
“It won’t make you anything.”
Their vision was too small. They could only see the now while I was already living in the future.
Because here’s the truth: land is only worthless in the hands of those who lack vision.
I staked my claim in a place they wouldn’t touch and then waited like a wolf watching the herd. The game always changes, and when it does, my so-called “useless” land becomes something they want.
But by then, I was no longer in the business of asking.
The Day the Price Changed
One day, a message arrived. An offer. A desperate one.
The same people who laughed at my land now needed it. Expansion. Growth. A new opportunity they hadn’t accounted for. And I was standing between them and their next move.
I could have sold. I could have given them what they wanted.
But a Don doesn’t just give.
Instead, I watched them squirm. I named my price. And when they hesitated, I raised it. The land they had mocked now held them in a chokehold.
Ultimately, they paid what I asked because they had no choice.
And that is the difference between a player and a king.
Every Empire Has a Beginning
The land no one wanted built my empire.
Not because of luck. Not because of chance. But because I saw what others couldn’t.
They wanted quick wins. I wanted control. They fought for the present. I secured the future.
And now, when they look at the map, they no longer see an empty space. They see my empire stretching further than they ever imagined.
So remember this: greatness isn’t about what you buy but what you see before anyone else does.
Because of the land no one wanted? That’s the land that built DonTerra.
Now tell me—are you playing the game or writing history?